SAN DIEGO—- TurboTax, from Intuit Inc., announced that its award-winning TurboTax Blog will now be available in both Spanish and English, making it one of the most comprehensive free tax information resources available to U.S. Spanish-speaking audiences.
“Engaging with the Latino community is a priority for TurboTax. For several years we have embarked on a mission to empower and inform the Latino consumer about finances and taxes and we are excited to be taking the next step in that journey today with the launch of the only bilingual blog in the tax industry,” said Mary-Ann Somers, Chief Growth Officer for Intuit TurboTax. “We recognize the need for Hispanic consumers to have access to the same quality of content in Spanish and English.”
According to Pew Research, there are roughly 60 million Hispanics in the U.S., and Hispanic population accounts for half of the overall population growth in the US. By 2050, the Latino population is projected to be 132.8 million, or 30.2% of the total projected U.S. population. Moreover, Spanish is the second most spoken language in the U.S., by approximately 40 million Hispanics, and the U.S. is also the second largest Spanish speaking country in the world bigger than Spain. Furthermore, in-language online financial resources available to Hispanics are vital to connect with this market.
The new bilingual TurboTax Blog will offer consumers hundreds of pieces of content, videos and tools designed to educate and empower them to plan and save more money. Content categories include tax deductions and credits, income and investments, tax planning, tips for self-employed, and an entire section dedicated to helping taxpayers understand the impact of tax reform.
In addition to our new bilingual blog content, TurboTax will also continue to provide bilingual tax advice and product support to help taxpayers through their filing experience.
“We know that many people have questions when they file their taxes,” said Mary-Ann Somers, Chief Growth Officer. “We want to make sure we are providing them answers in their language of choice to give them total confidence they are getting taxes done right and their biggest refund.”
TurboTax is already accepting tax returns and will securely hold them for transmission to the IRS and States once they begin accepting e-file. TurboTax and TurboTax Live assisted tax preparation with Bilingual TurboTax Live CPAs and Enrolled Agents are open and ready for taxpayers to prepare their returns.
