ATLANTA– Comcast has announced the appointment of Javier Garcia to its Central Division senior leadership team as the Senior Vice President of Sales & Marketing, headquartered in Atlanta, Georgia. In this role, Garcia will lead the Division’s sales and marketing functions, overseeing brand and product marketing, sales, and customer retention strategies for Comcast’s largest operating Division, spanning 12 states.
“For nearly a decade at Comcast, Javier has implemented customer-centric, innovative, and engaging strategies to propel the brand forward in a constantly changing, high-demand industry,” said Comcast Central Division President Christine Whitaker. “I am confident that his results-driven approach to driving strategic growth and building competitive teams, combined with his extensive expertise in multicultural engagement, will continue to enhance Comcast as a beloved consumer brand across our Division.”
An accomplished executive, Garcia has more than 20 years of experience in connectivity, digital media, and technology. Before joining Comcast, Garcia served as General Manager of Yahoo U.S. Hispanic, where he successfully initiated a complete rebranding of the business to better address and capture opportunities within the bicultural market.
Garcia joined Comcast in 2014 and most recently served as the Senior Vice President of Competitive Marketing and Strategy for the Central Division. In this role, he was responsible for driving strategic growth, competitive intelligence, and product marketing. He also held the position of Senior Vice President of Sales & Marketing for the Comcast Florida Region, where he oversaw indirect sales, customer service centers, Xfinity retail stores, community account representatives, and video production operations. Additionally, Garcia served as the Senior Vice President and General Manager of Multicultural Xfinity Services, where he directed, designed, and implemented Comcast’s multicultural services strategy across all Xfinity products.
Passionate about Diversity, Equity, Inclusion & Belonging, Garcia currently serves as the executive lead and national champion for Comcast’s Employee Resource Group Unidos. He has also served on Comcast Cable’s Diversity, Equality and Inclusion Council.
