NEW YORK– Mexican-based global spirits company Casa Lumbre, known for its innovative and award-winning spirits, introduces a second wave of their highly sought after Contraluz 11:11 Mezcal Reposado expression in partnership with partner and investor, global superstar Maluma. Following the initial, sold-out debut of the expression in 2023, Contraluz continues to lead the mezcal category in innovation and luxury by bringing its liquid to Japanese Sakura casks, meeting continued consumer demand of the limited-edition innovation on its second run in the U.S. A first for the category, Contraluz 11:11 reinforces how refinement and decadence can come to life within an authentic and complex mezcal foundation.
Launching in time for Father’s Day on June 16, this new release is the ultimate gift for both mezcal and spirits enthusiasts alike. With only a limited number of bottles available, Contraluz 11:11’s contemporary maturation process produces an exceptional liquid that strikes a unique balance between the light smoke of the cooked agave and the inviting indulgence from the Japanese cherry wood (Sakura). Made from 100% Maguey Espadín, Contraluz 11:11 is a Reposado that has been matured for 11 months and 11 days in American Oak bourbon barrels and Sakura casks. Like Contraluz Cristalino Mezcal, Contraluz 11:11 is masterfully crafted to refine the smoky notes brought on by the cooked agave making way for the cherry wood’s decadent floral notes. The result is an inviting taste of cooked agave, citrus, vanilla, and floral cherry blossoms, with hints of wood, light smoke, and fruity notes in the aftertaste.
“We have put much time and passion into innovating in agave, so the enthusiasm from drinkers and an unexpected sell out was very rewarding. We’re excited to share more,” shares Moises Guidini, CEO and Co-Founder of Casa Lumbre Spirits. “Taking inspiration from all around the world, we hope to continue to reach new spirits drinkers and introduce them to our beloved mezcal community. Because of its maturation process in both bourbon and Sakura casks, we find that whiskey lovers are finding even more reason to explore this brilliant but complex category.”
The name Contraluz 11:11 is an invitation to appreciate the best moments in life, as inspired by the popular 11:11 timestamp. The name captures a moment in time and encourages mezcal drinkers to raise a glass to the here and now. This philosophy is deeply personal to partner and investor, global superstar Maluma, and serves as a mantra for him. The importance of this number and what it stands for is what inspired the 11-month, 11-day maturation process and ultimately is the reason behind the name.
“We were so excited by the response to the launch of Contraluz 11:11, and how quickly it sold out, that we couldn’t wait to drop this second wave for fans to enjoy,” says Juan Luis Londoño Arias (Maluma). “11:11 is a reminder to be present and live in the moment. It is also a guide to how I aim to live my life. As a new father who is trying to live in the moment more than ever, I can say firsthand how special Contraluz 11:11 would make for a Father’s Day gift this year – not only for the Mezcal lovers but also for aficionados of all luxury spirits. Contraluz is all about celebrating life’s special moments, and this elevated, Mezcal Reposado is the perfect expression to do so. Salud!”
In addition to the rich and distinctive taste, the eye-catching dark crystal bottle that comes within its own gift box, is a premium gift offering on its own. With a nod to the original Contraluz Cristalino Mezcal design, the bottle showcases a textured look that pays homage to mezcal’s raw material, the agave heart or piña. Based on the initial run, Contraluz 11:11 is only anticipated to be on shelves for a short period of time due to its limited quantities and high consumer demand. If you are looking for the perfect gift this Father’s Day, look no further than Contraluz 11:11 and be sure to get your hands on this highly coveted bottle before it sells out.
